Jennifer M. McNeill

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Location
St. Leonards-on-Sea, UK
School
Goldsmiths University Of London, University Of Brighton
Expertise
Plant-Based Food, Veganism, Sustainability
  • During the pandemic, Jennifer founded Plant the Seed, a plant-based food concept that started as a sandwich delivery service and grew into a successful street food operation and sandwich shop.
  • As the creative force behind the brand, she developed innovative vegan menus and oversaw all marketing efforts.
  • She started her career as the health features writer for the largest women's lifestyle magazine in the MENA region.

Experience

Jennifer is a third-culture kid, born in Scotland but raised in Rome, Italy where she attended an American international school. Living in Dubai, she worked as the health features writer for a lifestyle magazine, then as head of content at VeggieBuzz, an online platform dedicated to vegetarian food and lifestyle. Moving back to London, she shifted to working in communications and marketing for various nonprofits, particularly in the food insecurity and sustainability sectors. In these roles, Jennifer has led strategic campaigns to raise awareness, foster community engagement, and drive meaningful change in addressing critical issues. In 2012, her final dissertation won the University of Brighton's LGBT Research Award.

Education

Jennifer got her a B.A. (Hons) in English language and media from the University of Brighton in 2012. In 2015, she obtained an M.A. in sociolinguistics from Goldsmiths, University of London, further deepening her understanding of language and its role in shaping cultural and social identities.
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Stories By Jennifer M. McNeill