For A Traditional Philly Cheesesteak, Choose This Bread Brand

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There is a fine art to recreating a cheesesteak worthy of the city of Philadelphia. For the thinly shaved beef, ribeye is the ideal cut. Classic versions of the sandwich vehemently do not include green peppers. Some claim that any onions should be diced or chopped and fried in oil in a hot pan. And the question of cheese is actually best left up to the individual making or eating the cheesesteak, because Cooper Sharp, provolone, white American, and Cheez Whiz are all acceptable options.

However, there is also the question of the bread. You'll want a sub roll that is longer than its circumference, with a tender yet sturdy interior that can hold up to the juicy fillings without making for a cumbersome bite. And if you want what is perhaps the most iconic and traditional roll, look no further than family-owned Amoroso's Bakery. It's basically an institution, having supplied the Philly area with its bread for over a century. The bakery operates practically 24/7 and produces hundreds of millions of rolls annually. This might seem excessive, except that demand for its products simply hasn't let up, and Amoroso's has been known to ship its bread across the country.

That said, if you want to get your hands on some, it's not unheard of to find Amoroso's rolls in supermarkets; even Aldi has been known to carry them. But your best bet might be to shop online, including at restaurant supply stores (though you should be prepared to buy in bulk), or even Amazon.

The story of Amoroso's Bakery is a real-life American dream tale. It was founded all the way back in 1904 by Vincenzo Amoroso, who sought to recreate Italian bread using a recipe he brought to the U.S. To be fair, it was much like any other Italian bakery at the time, but Amoroso had quality on his side, and the bakery gained a loyal following that allowed operations to expand. Working with Vincenzo were his two sons, Salvatore and Joseph, and it is through Salvatore's line that the bakery remains in the family to this day.

Indeed, Salvatore ended up inheriting operations of the bakery in the 1930s, and in the family tradition, he was assisted in this work by his four sons, notably Leonard and Daniel. It was these two brothers who landed the bakery's first big commercial account with a grocery store in the 1940s, and that was just the start. Their bread began appearing in numerous Philly grocery stores, and the demand necessitated an additional, industrial-scale bakery.

The history Amoroso's has witnessed and survived is immense, perhaps most notably the modern shift toward all things digital. This old-fashioned bakery, which clings to its traditional bread-making process, has nonetheless embraced 21st-century advertising and marketing, announcing a brand refresh in June 2026. But it's still the same old Amoroso's, with the same quality that won over Philadelphians and allowed this bakery to succeed beyond founder Vincenzo's wildest dreams.