Nuts 'N More: Here's What Happened After Shark Tank
When Neil Cameron, Dennis Iannotti, and Peter Ferreira started their company, Nuts 'N More in 2010, they probably had no idea that only three years later they'd be on national television looking to get an investment from the billionaires on "Shark Tank." But that's exactly how the first few years of their business played out.
Peter Ferreira grew up in Rhode Island with a family who owned a bakery, so you could say sweets are in his blood. But, as the story goes, when he became a runner and trained fitness guru, Ferreira naturally became mindful of what he was eating. It seemed to him like the only options to get an indulgent, sweet fix were the same protein bars and shakes he was eating every day, or a spoonful of natural peanut butter. Unsatisfied, he sought to create nut butters that were high in protein, low in sugar, and tasted great. He and his partners, Cameron and Iannotti, created Nuts 'N More and almost immediately gained a loyal following of bodybuilders, athletes, and health enthusiasts. Nearly overnight, they saw high online sales and eventually sold their products at several retail stores.
Not even a few years into launching their products, the trio behind Nuts 'N More landed a spot on reality competition series "Shark Tank" in 2013, seeking an investor willing to shell out $250,000 to help grow their business — and, in so doing, they ended up being one of the biggest success stories in the show's history.
Going into the 'Shark Tank'
When Neil Cameron, Dennis Iannotti, and Peter Ferreira arrived on "Shark Tank" in 2013, the trio were willing to give a 20% share of their business to the shark or sharks that gave them the capital they needed. Despite Barbara Corcoran's admission that the company had a great name and stellar packaging, she and fellow sharks Daymond John and Kevin O'Leary quickly bowed out of negotiations.
Truthfully, the meeting didn't appear to be going so well at first — it was pointed out that, even though the concept of mega-nutritious and delicious nut butters was great, the business was too new to prove that it would be successful. However, the remaining two sharks, Mark Cuban and Robert Herjavec, couldn't ignore that Nuts 'N More had garnered $100,000 in sales in their first five months and several retail companies were already buying and re-ordering the products.
After some minor haggling, Cuban and Herjavec offered the owners $250,000 for a 35% stake of the business, with $75,000 up front to help them fulfill a large purchase order and the remaining $175,000 available to fund future purchase orders. Cameron, Iannotti, and Ferreira excitedly made the deal. Though he initially passed on an opportunity to work with Nuts 'N More, John later praised the team saying, "You know what I loved about them? They didn't get caught up in the big number, they really wanted what they needed," a statement to which Cuban enthusiastically agreed.
Life after the show for Nuts 'N More
After "Shark Tank," Nuts 'N More expanded even more quickly and very successfully. Sales reached $1 million in the seven months that followed the episode's airing, with mega companies such as GNC, Whole Foods, and Vitamin Shoppe distributing the products in stores across the nation. Two years after the "Shark Tank" episode, Nuts 'N More reached $6 million in sales. They continued to operate in Rhode Island but moved from a 1,000-square-foot facility to a 10,000-square-foot warehouse where they could comfortably increase their production, packaging, and shipping, allowing it all to be done fully in-house.
In 2018, Mark Cuban and Dennis Iannotti took Nuts 'N More on QVC where their stock sold out in mere minutes. The television exposure the company had achieved from "Shark Tank," QVC, and appearances on such shows as "The View" proved to be extremely lucrative, and, by the end of that year, the company had reached $30 million in sales, steadily earning around $6 million in sales every year since 2015 to 2021.
Where is Nuts 'N More today?
The owners of Nuts 'N More went on "Shark Tank" in 2013 with just four peanut and almond butter flavors. Now, 10 years later, there are over 15 flavors to choose from, including birthday cake, toffee crunch, and salted caramel spread, plus limited and seasonal flavors. Along with jars of peanut and almond butter, they company has expanded to now offer peanut butter powders, hazelnut spreads, and snack-size packs. The company currently operates out of a massive, Rhode Island-based facility where they make more than 30,000 jars of product every day.
While Nuts 'N More is no longer sold in GNC stores, you can buy the products on Amazon and almost 1,800 retail stores across the country, as well as the company website. Since the "Shark Tank" episode aired, Forbes has listed the company as one of the top 10 businesses to come out of the show and Insider Growth claims it has a net worth of $10 million (as of 2022).
What's next for Nuts 'N More?
Nuts 'N More continues to pump out new flavors for its loyal fans and customers, the latest being a coconut-flavored "Peañut Colada." Based on their social media posts, the company definitely has a large following of health-conscious, fitness-minded individuals who love the fact that the products are loaded with protein, amino acids, fiber, and not a lot of sugar. Nuts 'N More participates in occasional giveaways and has plenty of delicious-looking recipes scattered on their website, TikTok, and Instagram pages, including options for smoothies, breakfast bowls, pancakes, cookies, bars, even doughnuts.
Time will tell if Nuts 'N More will expand its products even more, but for now, it continues to offer what it began with and what it does best: clean, nutritious nut butters for anyone that's looking for smarter food choices. The company has truly opened up a new door of more nutritious sweet dishes because even the most health-conscious get a hankering for cookie dough and truffles sometimes.