Patagonia Provisions' Birgit Cameron On Why A Clothing Company Went Into Food On FR Today

Birigt Cameron_photo by Amy Kumler (Photo: Amy Kumler.
Tiffany Do•

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You probably know Patagonia as the apparel company whose founder, Yvon Choinard, has become a leading advocate for environmental sustainability. Heck, you might even own a Patagonia puffer. So what are they doing selling salmon, grains and even beer? Senior director of Patagonia Provisions, Birgit Cameron, joins us today in the studio to tell us exactly why a clothing company got into the food business, and speaks to the nearly 5-year-old brand's mission—nothing short of trying to change the food system. We then wrap up in Post Bites with comedian Turner Sparks and his experience running an ice cream truck in China. But first, the news:

Today's News:

  • Panera Bread has been hacked, resulting in millions costumers' birthdays, credit card numbers, names and more exposed.
  • Hershey is investing $500 million in harvesting sustainable cocoa. Is this another example of greenwashing?
  • The cannabis industry is ever growing.
  • Online grocery retailer Thrive Market recently added responsibly-sourced seafood and meat to its lineup.

    • Further Reading/Listening:

  • Panera Bread Data Breach Could Affect 37 Million Customers
  • Hershey To Spend $500 Million Making More Sustainable Kisses
  • Pot Of Gold: Big Food Could Cash In On Cannabis-Infused Edibles Market
  • LA's Standard Hotels Add CBD Gumdrops To Mini-Bars
  • Medical Marijuana Joint To Open On Fifth Avenue
  • Cannabis Biz Leader Drake Sutton-Shearer Visits Food Republic Today
  • Thrive Market Launches Line Of All-Sustainable Meat And Seafood

    • Food Republic Today is hosted by our Editorial Director, Richard Martin, with co-host Krista Ruane, Zero Point Zero culinary creative director, and produced by Zero Point Zero Production. Our producer is Katie Guhl with assistance from Tiffany Do. The episode features music by Ghostly International artists including Michna, whose "Metal Baile Joint" is the theme song.

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