The Once-Popular Fruity Beverage Chain That Needs To Come Back
Nostalgia-laden culinary flashbacks often take the form of old-school desserts or ultra-comforting main meals. Yet a sip of a chilled beverage can also be a truly transportive experience. And for many, that memorable drink brimming with magic is the Orange Julius.
Reminiscent of an orange creamsicle in a cup, this ultra-refreshing creation blends orange juice, sweetened syrup, and secret flavorings — often suspected to be vanilla and milk powder — with an abundance of crushed ice. This delightful beverage arose from a chain of the same name, distinguished by its charming orange lettering. But spotting one of these outlets is no longer so easy, which begs the question: whatever happened to this beverage chain? And, perhaps most importantly, is it still possible to get ahold of the iconic Orange Julius drink?
To dive into the history of this beloved refreshment, it's necessary to trace the story back to 1926. Entrepreneur Julius Freed began selling orange juice from a small stand in Los Angeles. His friend, a broker named Bill Hamlin, couldn't stomach the acidic liquid, so he crafted a specialty beverage to smooth out the experience. The drink was a hit, propelling the business to become an enduring chain. Hamlin later took over operations, and by the 1960s, hundreds of locations operated nationwide. Eventually, the company was bought out by Dairy Queen in 1987, and the two continue to jointly operate today — meaning an Orange Julius can still be found in select DQ stores.
Orange Julius' availability has slowed over the years
With its signage displayed alongside Dairy Queen, Orange Julius has continued to serve its iconic drink for decades. However, what was once a vast chain with locations in malls across America has started to dwindle. Major cities like Portland, Oregon, lost its final outlet in 2025, as franchised Orange Julius stores shuttered.
Meanwhile, consumers have noticed that Dairy Queen has slowly begun eliminating the drink from menus, making the iced orange beverage even harder to come by. As early as 2019, Dairy Queen fans on Reddit worried that the creamy drink had been discontinued altogether, with one user writing that the Orange Julius was "one of my favorite drinks to get, but getting harder and harder to find." Add in the fact that Dairy Queen is closing stores in 2025, and the legendary drink becomes even more elusive.
Despite the downturn, these orange-flavored drinks do still circulate. Unfortunately, you won't find them at every Dairy Queen; attentive customers have noted that locations serving food often don't carry the drink. Instead, you'll likely need to visit a DQ Treat Center (locations that focus on ice cream and beverages only) for a chance at a sip. Order one before it's gone for good and becomes another discontinued fast-food treat.