The Forgotten 1950s California Fast Food Drive-Thru That Served Burgers And Tacos
There are many discontinued food items, and there are also many restaurants that offer certain food items depending on the region, but what about discontinued regional restaurants? Southern California once had a restaurant chain called Pup 'n' Taco, and its legacy is just as cute as its name. Originally from Pasadena, California, the "pup" in Pup 'n' Taco was a stand-in for the hot dogs they served along with tacos and even pastrami sandwiches.
Opened in 1956 by an entrepreneur named Russell Wendell as a drive-in restaurant, Pup 'n' Taco would go on to have a 30-year restaurant legacy. Before fully pivoting to fast food restaurants, Wendell also owned the Big Donut Drive-In chain but sold that to Randy Eskow in the '70s, who then rebranded the chain to the now infamous moniker "Randy's Donuts." After the company's first officially branded Pup 'n' Taco location opened in Pasadena in 1965, it eventually grew to 108 locations.
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Pup 'n' Taco was known for its fun commercials and its varied yet affordable menu. People on the internet have fond memories of purchasing tacos and chili dogs at the same location. The best part was the low price. In 1980, for around $1.29, you could get three chili pups or three tacos, which is equal to just about $5 in 2025. While tacos and chili dogs may seem like natural Californian food items, another staple of Pup 'n' Taco was its pastrami sandwiches.
Pastrami on rye, which may be more typically associated with Jewish-American delis in New York City, has been offered in LA restaurants as a result of Jewish migration before the Gold Rush. Pastrami sandwiches in California are often served topped with lettuce and jalapeños or even in quesadillas. This could be why many consider California to be the capital of food diversity in America.
In 1984, Pup 'n' Taco sold 99 locations to Taco Bell/PepsiCo, which was interested in Pup 'n' Tacos' prime real estate. Some sources on the internet say that all locations sold for $50 million in 1984, which comes to just about $155 million when adjusted for inflation, but we couldn't confirm this amount. 1984 may seem like a long time ago, but after the sale to Taco Bell, Pup 'n' Taco changed the name of their three locations in Albuquerque, New Mexico, to Pop 'n' Taco, and at least two of those remained open until 2013.