Forget Tate's: Bobby Flay Recommends This Chocolate Chip Cookie Brand He 'Can't Stop Eating'

When Bobby Flay speaks, the culinary world and its adherents listen. The celebrity chef, who sometimes jumps in to cook at his own renowned restaurants, has a multitude of food-related opinions that he has shared over the years, such as the fact that he will never buy prepackaged steaks because he thinks they trap too much moisture. He also maintains a strong presence on social media, often taking to sites like Instagram to share meal ideas, cooking tips, and even favorite products and eats. In a post on Instagram from October 2026, for example, Flay shouted out a chocolate chip cookie brand he "can't stop eating." Surprisingly, it's not Tate's: It's cookies from the NYC-based Heathcote Bakery.

"I am crying out for help," he said in the video. "I am completely addicted." Upon closer inspection, it's not hard to see why. The bakery specializes in unique razor-thin chocolate chip cookies; the sweets are so thin that they're almost translucent — though these are no shrinking violets when it comes to taste and texture. The outer edges of the full-size cookies are crisp and crunchy, while the inner section is chewier. Meanwhile, the minis are a full-on crispy delight (Flay even said he was eating the minis as if they were potato chips — which they resemble).

Heathcote's customers agree with Flay, too. The high-quality minis hold a 4.8-out-of-5-star rating on its website, with one commenter stating they could taste all the individual ingredients that go into making them, while another remarked, "You can really see the care that goes into them."

Heathcote Bakery was founded in 2024 by Suzanne Lyon, who loved the paper-thin style of cookie, but couldn't seem to locate them anywhere (or not to the high-quality standards she would later set for her own cookies), so she decided to make them herself. The resulting sweets quickly gained recognition for their superior excellence, which starts with first-rate ingredients, like Nielsen-Massey vanilla, the finest butter, and no artificial anything (we have to wonder if the baking process skips the refrigeration step to make the cookies extra crispy). If that sounds like a dream to you, and you live in the New York City area, you can find the cookies at Citarella gourmet markets.

For those of us not in the great city of NYC, Heathcote Bakery actually ships nationally, with cookies baked and shipped within the same day. However, this does lead us to one potential drawback when it comes to these incredible treats: They are pricey. A dozen regular-sized cookies costs $32.50, while a half-pound bag of minis will set you back $25, and the shipping will run you around $9 for 2-day, and almost $40 for overnight. Heathcote Bakery also boasts bags of cookie crumbs for $25, as well as multipacks starting at $97.50. So it's clear that if you want these premium cookies, you'll have to fork over premium dollars.