In a recent study, Foursquare found that independent coffee shops are seeing more foot traffic. Using data gathered from its apps, Foursquare Swarm and Foursquare City Guide, the mobile “search and discovery” company found that visits to independent coffee shops rose 5%, while big chains like Starbucks and Dunkin’ Donuts saw less than 1% growth. Overall visits to coffee joints rose 1.7% in 2017.
The report also shows that October is the busiest month for coffee shops, thanks to the infamous pumpkin spice latte. December comes in second with holiday flavors such as peppermint, eggnog and chestnut.
Foursquare’s research also found that Bay Area favorite Philz Coffee has “stolen market share from larger, national chains” with 11% more foot traffic since May 2016. The study also found that frequent coffee drinkers can be found at the following chains: Blue Bottle Coffee, Peet’s, Philz, The Coffee Bean & Tea Leaf, Starbucks and others.
No word on whether or not Twin Peaks: The Return had any influence on these findings.
h/t Fast Company