Caviar: It’s basically a fool-proof gift, were it not shrouded in confusion, terrible packaging and stodgy, bourgeoisie vibes. Luckily there is ROE, a super-premium caviar brand demystifying this luxury foodstuff with chic, clean presentation and a simple menu. Offering just two items, ROE’s white sturgeon caviar comes beautifully packaged in a simple wooden box. Each tin includes roe from a single sturgeon, crafted by hand without preservatives.