Answer quickly — what’s the world’s most popular spirit? We bet you may not have said soju. Or have known that this “Korean firewater” sells twice as much annually as vodka, its closest competitor. Soju is remarkably cheap, can be enjoyed either on its own or mixed and has been a part of Korean culture for nearly 1,000 years. And yet, it’s not exactly flying off of liquor store shelves or bars in the United States. Which means that there must be some hell of a demand for the clear-colored booze in its home country.
On the latest episode of VICE Munchies’ Al-Kee-Hol series (see below), correspondent Charlet Duboc explores the storied drinking culture in South Korea’s capital city. After just stop one of what turns out to be an all-night escapade, it’s clear that having a drink — or seven — is a pretty big part of everyday life in Seoul. After all, Duboc’s local host is quick to point out that Koreans “don’t trust people who don’t drink.” According to YouTube commenters, Vice’s reporter got “white girl wasted” during the documented night of debauchery, which includes drinking games, kareoke and a silent disco. That's a good thing. At the very least, we're fairly certain Duboc’s new friends have no trouble trusting her.
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