Sure, Apple has got the whole electronics thing down. And Nike has dominated the sportswear market for years. But how would these two fashionable brands fare in the world of selling, say, apples and oranges? You might be surprised just how cool these items can look when imagined through the eyes of companies like Prada, Gucci and Louis Vuitton.
It’s all part of the work of Israeli-based designer Peddy Mergui, who applies the design aesthetic of some of these brands to everyday food and drink products. The results are captivating, as if revealing a past life in produce for each brand. They make you wonder just why Dolce & Gabbana has not yet ventured into the cutthroat world of tea biscuits. After all, why mess around in the world of high-end fragrances and cashmere when there’s chamomile and crumpets to be had?
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