There are many great bars where patrons bemoan closing time, but only a handful are so legendary that regulars can’t part with its familiar sounds of whiskey glasses and wooden stools even for the afterlife.
Tierney’s grandfather, the original owner of her New Orleans bar, rarely left his position behind its wooden bar since its opening in 1974 and decided sometime since then that he was never going to leave it. Having made his mark on the community, the way that all legendary bar owners do, more than 2,000 people showed up to walk his ashes from the funeral to its final resting spot behind the bar.
As fate would have it, Tierney’s grandfather was not the first to request to lie forever in the midst of the bar’s mischief and revelry. A man named Irving, a founding member of the Belfast Circus, and two others join Tierney’s grandfather in this most spirited of resting places.
A bar that serves as a respite not only for the living, but also for the deceased, is one that shows no prejudice to its patrons. It is one of only a few great bars in America celebrated as much for its current self as for its past.
Jack Daniel’s is sharing the stories of these legendary bars in a new campaign, The Few and Far Between, in celebration of the authentic establishments that have passed the test of time. The brand’s interactive site breaks through the screen with the sounds and feel of a real-life bar filling the viewers’ soul. The story of Tierney’s bar and over 40 others can be found amid the familiar sounds of clinking glasses, quiet chatter and raucous laughter.