Power to the (soda) people! Fans of the soft drink Surge have reason to celebrate, following a lengthy and passionate effort to bring back the citrus-flavored soda. Coca-Cola Co. announced Monday that the iconic drink from the ‘90s will reappear, though in limited supply. In an interesting twist, packs of the canned soda will be available solely via Amazon.
The return of the grapefruit-forward soft drink – which was widely available in the U.S. from 1996-2001 and long before the emergence of Facebook and Twitter – is a testament to the power of social media. A Facebook page set up in hopes of imploring Coca-Cola to bring back the beloved soda currently has more than 140,000 members. The organizers sold t-shirts and even raised $4,000 to purchase a large billboard near the company’s headquarters in Atlanta. Hundreds of users posting five-star reviews on the item’s Amazon purchase page claim to have already purchased large quantities and thank the company for reintroducing the green-hued soda. Talk about commitment.
The announcement also marks another chapter in the ongoing battle between large soft drink companies. Coca-Cola and Pepsi have spent the past few years unveiling new products and promotions that have included fat-burning colas, celebrity chef-branded cans and interactive weight loss campaigns. After this latest crowd-pleasing move, we’re left wondering if this might usher in a revival of vintage sodas. Josta or Crystal Pepsi anyone?
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