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Thanks to Instagram's new Hyperlapse app, the possibilities for sharing food imagery are even more endless. Before you go nuts, see how the pros skillfully blend art and technology in this mouth-watering food ad. 

Last week, Instagram launched its Hyperlapse app, a time-lapse video tool which has already gotten plenty of use from runway watchers at New York's Fashion Week shows. For food pornographers, this enhancement means a new format to play around with at the dinner table, the butcher's block, the prep counter — the possibilities for mouth-watering results are endless.

Should you be looking for some early inspiration, or really, just something to make you hungry, this artfully captivating 60-second time-lapse ad created for the British department store chain Marks & Spencer should do the trick. Check it out (below) before putting your own directorial chops to the test.