Nutshot Peanut Butter

Who doesn’t love peanut butter? That’s what U.K. entrepreneur Marcus O’Donovan is asking, looking to make the creamy spread from “100% peanuts with 100% British attitude.” The company’s page notes that while sales of peanut butter in the U.K. have tripled since the recession, the two leading brands are full of sugar, salt and palm oil. Nutshot pledges to use the best quality peanuts without the need for additives and is looking to raise £5,000 (appoximately $7,600 U.S.) – they have less than £1,000 (about $1,500) to go – for help launching their already finished products in the U.K.