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Last week, we told you about Brooklyn Brewery’s new national food meets beer (and art, music, film and books) tour, the Brooklyn Brewery Mash. The 11-city, yearlong festival kicks off on March 6th in Austin, and will end in Miami on December 15. Yesterday came news of the tour’s second stop, in one of our favorite eating and drinking and stumbling around towns, New Orleans! (Related: You Travel, You Eat! Where To Eat & Drink In New Orleans). Check out The Mash’s press release below for more information, and where to purchase tickets. 


BROOKLYN BREWERY ANNOUNCES

The Brooklyn Brewery Mash: Adventures In Food, Film, Music, Books & Beer
Comes to New Orleans: March 13 – 15

Brooklyn Brewery is taking its neighborhood on the road. Collaborating with friends old and new, the Brewery has bundled up some of its favorite events into The Brooklyn Brewery Mash as a benefit for Slow Food USA. Including New Orleans from March 13-16, The Mash will drop in 11 cities during 2013 and roll out a roster of parties, comedy, concerts, pop-up supperclubs and readings, all featuring humanity’s favorite beverage.

“The Mash is an expression of Brooklyn art, music, food and the cultural links we see with many cities around the world,” says Brooklyn Brewery President & Co-founder Steve Hindy. “There is a revolution happening in the world of food and the world of beer, and we are happy to celebrate this revolution with our friends around the US.”

NYC food and art organizations have been closely linked to Brooklyn Brewery from the beginning. Be it a beer dinner, cook-off, concert or film festival, the ethos of these happenings has consistently mirrored the consideration and creativity behind the making of The Brewery’s beer. Paired with the flavor and flair of Brooklyn, classic nightlife is re-imagined as a more interactive experience. During The Mash, participants will enjoy core and rare Brooklyn beers.

Helping color in The Mash, NBNY, the organizers of Brooklyn’s Bring to Light festival, will create their immersive installations of light and projection art throughout the tour. Continuing a tradition of giving back, Brooklyn Brewery cooked up The Mash as a benefit to Slow Food USA. Proceeds from every ticket sold will go to Slow Food chapters in each city.

“We’re absolutely delighted to have the support of the Brooklyn Brewery as it launches its Mash tour,” says Richard McCarthy, Executive Director of Slow Food USA. “Brooklyn Brewmaster Garrett Oliver has been a Slow Food supporter for a long time and we’re looking forward to the celebrations in the various local communities.”

NEW ORLEANS EVENTS: MARCH 13 – 16

1st Annual New Orleans Vendy Awards
Wed, Mar 13, 7-10pm; The Historic French Market; 1008 N. Peters St., New Orleans, LA | After eight years in New York and events in LA and Philadelphia, the Vendy Awards – an intense cook-off between the best sidewalk chefs in the city – is coming to New Orleans to determine the best street food vendor in town while raising money for the New Orleans Food Truck Coalition (NOFTC) & Slow Food NOLA.

NY Night Train Soul Clap & Dance-Off with DJ Mr. Jonathan Toubin
Thu, Mar 14, 9pm; Siberia; 2227 St. Claude, New Orleans, LA – $7 | America’s most popular soul party returns to New Orleans. Get down to the exquisite 1960s soul 45s of world famous Brooklyn DJ Jonathan Toubin all night long. Join the 1am dance contest for $100 cash prize and a trip to New York for the Dance-Off championship at Brooklyn Bowl. The evening kicks off with a live performance by New Orleans’ legendary King Louie One Man Band.

Found Footage Festival
Fri, Mar 15 & Sat, Mar 16; La Nuit Comedy Theater; 5039 Freret St, New Orleans, LA – $11 | A hilarious comedy event that showcases footage from videos that were found at garage sales and thrift stores and in warehouses and dumpsters across the country.

Farmers Market Workshop
Sat, Mar 16, 10am–12pm; Crescent City Farmers Market, 700 Magazine St, New Orleans, LA – Free | The Brooklyn Brewery House Chef will be cooking up some of his favorite finds from the market. Stop by for cooking and beer pairing tips.

Local, 2 Ways
Thu, Mar 14, time TBD; Maurepas Foods; 320 Burgundy St, Bywater, New Orleans, LA – $70 | Multi-course beer dinner celebrating regional cuisine interpreted 2 ways: by Chef Michael Doyle and Chief Intoxicologist, Brad Smith, of Maurepas Foods, the Brooklyn Brewery House Chef, Andrew Gerson.

Togather Books & Beer
Sat, Mar 16, 1pm; Perestroika at Pravda ; 1113 Decatur St, New Orleans, LA – $25 | With our friends from Togather, our favorite Crescent City culinary cheerleader Poppy Tooker sits down for a conversation with our pals from Brooklyn-based Liddabit Sweets. Join their conversation about sleepless nights starting a business, inspiration and tricks in the kitchen. Ticket price includes a Brooklyn beer, Liddabit samples and The Liddabit Sweets Candy Cookbook.

Slow Supper: “Swamp to Table”
Sun, Mar 17, 5pm – $80 | Hosted by DinnerLab and benefitting Slow Food NOLA, guests will feast on swamp creatures including crawfish, alligator, nutria and more. Chef Paco Roberts matches the spontaneity of an underground supperclub to Chef Andrew’s Brooklyn perspective. Projection installations from Brooklyn’s NBNY, ornamentation by New Orleans artist Rebecca Rebouche and music from Luke Winslow King with Esther Rose. Location is secret.

Chaos Cooking
Wed, Mar 6, 7pm – Free | A stalwart citizen opens his kitchen for a 150 person cooking party where everyone is a cook. There will be 7 cooking stations including 2 food trucks, a chandelier wok, indoor kitchen and plenty of grills. Each attendee brings the ingredients and everyone cooks together. Dishes are passed around, and there’s plenty of Brooklyn beer to enjoy. For location details, go to ChaosCooking.com.

THE TOUR

Every installment of The Mash is custom tailored to the cities it visits.

Go to BrooklynBreweryMash.com for info on the rest of the tour.

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