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If you live in the Eastern United States, you know Utz (rhymes with “nuts”) as a popular snack food seller with a line of products ranging from potato chips and cheese popcorn to pork rinds. The logo is iconic and a little creepy—a little girl with blue helmet hair and fiery cheeks digging into a bag of her family’s product. Through Internet magic, she moves (give it a second). The brand was also woven into an episode of Mad Men. Cool points for sure. 

Last weekend, during a visit to Sheppard Mansion in Hanover, Pennsylvania, I squeezed in a trip to the Utz Factory Outlet. Yes, like Italian denim and California surf wear, potato chips are sold in bulk at a cut-rate discount. And inexplicably covered in chocolate.