Win A Trip To New Zealand

Messages in a bottle. These narratives travel across oceans to communicate some of the best stories told in history. While most bottles contain a single note, a bottle of Brancott Estate wine has several — and if you write such a message for the Brancott Estate winery's #WhatIf challenge, you, too, could be traveling across oceans.

Brancott Estate, the world's bestselling New Zealand wine, is announcing the #WhatIf challenge. Participants are invited to tweet their thoughts on Brancott Estate wines for a chance to win a trip to New Zealand to visit the winery and sip Brancott Estate wines within view of the lush rolling hills around it.

Now through June 13, 2011, wine enthusiasts need only to taste one of the wines from the Brancott Estate portfolio — which includes an award-winning range of Sauvignon Blancs, Pinot Noirs, and a Pinot Grigio—and craft a 140-character-or-less version of a tasting note, incorporating the tag "#WhatIf." Two roundtrip airline tickets to New Zealand will be the reward for one Tweeter's efforts in using creativity and judicious care to articulate their opinions of a Brancott Estate wine.

Additional information and complete rules and regulations can be found at So grab a bottle and ask yourself: "Sweet or dry?" "Full- or medium-bodied?" "Robust or delicate?" And soon enough, you may only be faced with one pressing question — "Window or aisle?" — as you head off to our scenic winery in beautiful New Zealand.