Details You'll Want To Know About Shark Tank's Fishwife

Tinned fish has become the new rage in the culinary world. Ever since the love for canned fish meat went viral on TikTok and the rise of a number of luxury tin goods, consumers have begun to embrace the savory flavors of packaged anchovies, tuna, and even barnacles. With so many now embracing the art of canned seafood, it was only a matter of time before a noteworthy tinned fish manufacturer appeared on "Shark Tank." On January 12, 2023, the company Fishwife presented its products to the Sharks.

Created in 2020 by Becca Millstein and Caroline Goldfarb, Fishwife sells a variety of ethically sourced tinned fish both online and in various retail locations. In fact, Fishwife even has a map on its website that allows you to input your ZIP code and find the nearest provider that sells Fishwife products. As of now, Fishwife sells premium versions of canned anchovies, salmon, tuna, and trout as well as a wide variety of merchandise and bundles.

According to Millstein and Goldfarb, the two reclaimed an old, misogynist term for the name of their company. Much like other degrading terms that started out as simple descriptors for women, the term fishwife initially referred to the wives and daughters of fishermen who would sell their products on the market. It eventually entered the dictionary as a negative term against women, which Millstein and Goldfarb have proudly taken back.

Spain and Portugal take their tinned fish seriously. For decades, home cooks in these countries have used high-quality canned seafood as bread toppings or part of a charcuterie board, eventually dubbing these umami-rich products "conservas." While initially aiming for a career in the music industry, Becca Millstein first experienced these delicacies as a college student studying abroad in Spain. This experience became one of the initial factors inspiring her entry into the tinned fish industry during a 2020 hike with Caroline Goldfarb.

Millstein's connections with Spain and Portugal's conservas cuisine extend further. To this day, Fishwife sources many products from seafood canneries in these European countries, as well as from local manufacturers across the United States. Goldfarb has since moved on from the company to focus on her career as a TV writer for shows like HBO's "The Sex Lives of College Girls," though she continues to promote Fishwife on her Instagram page.