Danny Meyer and the Union Square Hospitality Group announced today that it will be investing in New York City’s Joe Coffee.
Joe Coffee, which has shops in New York and Philadelphia, will use the capital investment to grow the coffee brand across the country. The USHG will also provide industry insight and resources to Joe Coffee’s leadership team.
“We chose to make this investment with Joe Coffee because they are dedicated to the pursuit of making flawless coffee, are led by passionate and exceptional management and share the same hospitality values as USHG,” Meyer, CEO of USHG, said in a statement.
Joe Coffee opened its first shop in the West Village in 2003 and was an early pioneer of the third-wave coffee movement. Founder Jonathan Rubinstein is an advocate of coffee education.
Back in July 2016, Meyer said that coffee shops are a good indicator of the next biggest neighborhood.