Article featured image
What happens when James Brown sings a version of his iconic song “Sex Machine” to sell instant miso noodle soup on national television to Japanese population? The best Japanese food commercial we have seen posted to Facebook in at least two weeks.

What happens when James Brown sings a version of his iconic song “Sex Machine” to sell instant miso noodle soup on national television to an early-'90s Japanese population? The best Japanese food commercial we have seen posted to Facebook in at least two weeks. Misoppa! is the dubbed-over word the late singer repeats in his enthusiastic pitch for Nissin's Cup Miso Noodle. Related, here's a commercial that shows you how to eat instant ramen like a boss.