Design Coup: An Exclusive Look At The Branding And Graphics At Lafayette

Even before it opened, French newcomer Lafayette bore all the trademarks of a great NYC restaurant: pedigree (owned and operated by the same team behind Locanda Verde and The Dutch); a distinguished chef (chef-owner Andrew Carmellini — the same guy who recently took over our Instagram — enlisted Damon Wise, formerly of Craft, to oversee the kitchen); a Dream Team roster with resume nods that include Aureole and Per Se; and a sweet corner location in Noho with incredible interior design by the firm Roman and Williams.

Inside, there's definitely a lot to be excited about — from the bespoke rotisserie to the front bakery counter showcasing a dizzying selection of pains, baguettes and pastries baked in-house alongside specially blended "Lafayette" coffee by Stumptown.

Tying much of it together, at least on an aesthetic level, is the stylish graphics and branding concept, a soup to nuts affair that includes more than just menus. The owners enlisted the Boston-based firm Oat Creative to develop the comprehensive collection spanning font graphics, packaging and boxes for the bakery, coffee cups and matchboxes you'll inevitably snatch on your way out the door. See what we mean in the slideshow below.

Lafayette, 380 Lafayette Street, New York, NY, 212-533-3000,

Photos by Noah Fecks