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Gary Numan's soda-peddling career went stale before it even had a chance to grace the world.

It has come to our attention that ’80s New Wave king Gary Numan and lemon-lime soda 7-Up were slated to partner until the sugar-water company let the deal fizzle out.

Back in 1982, Numan was offered £10,000 (around $15,000) to pen three incredibly catchy jingles for the UK branch of 7-Up, according to Night Flight. He was on his way to the meeting in the States from Cannes when his Numanair plane ran out of fuel and made an emergency landing in Hampshire. The soda jerk execs felt personally offended when their meeting went sans Numan and called the deal off, although the landing was the biggest news headline of the day.

7-Up could’ve had the most radical tune in the soda biz, but perhaps the world just wasn’t ready for it. The first few notes of one unreleased track are reminiscent of the opening theme song of Netflix’s Bojack Horseman, which was written by one half of the Black Keys.

We’re not sure if walking into a room with 7-Up will up your style, as the jingle suggests, but we know this will be stuck in our heads for the rest of the week. Check it out for yourself below.

https://www.youtube.com/watch?v=I7kI5q0q_Co