Comedian/musician/hair enthusiast/TED Talk maestro Reggie Watts loaned his many gifts to Hormel’s Black Label bacon for its Bacon Experience campaign. That is one lucky-ass marketing campaign, right there, and we would know: Watts once recorded us a catchy little Food Republic theme song.

Is there singing, dancing and the utterly satisfying sound that’s only made when something is scraped against toast? You bet your belly. The truth is, the sounds involved with making bacon are totally primed for the patented Watts treatment. You may want to start preheating your skillet now, because if you’re not craving bacon by the time the video’s finished, you’re made of stone.