Heineken Steps Up Its Bottle Design Game At Arco Madrid Art Fair
Feb 12, 2013 12:02 pm
Spanish designers rethink the iconic packaging
By
The Arco International Contemporary Art Fair starts tomorrow in Madrid — an annual event where 202 galleries from over 30 different countries exhibit paintings, installations, photography, video, drawing and prints. As with all art fairs, there are all sorts of parties.
Earlier today (the afternoon in Madrid), Heineken hosted a lunch with world-traveling cool-spaces photographer Todd Selby to help celebrate the release of some very out-of-the-box bottle designs. Spanish artists and photographers including Chema Madoz, Juan de Sande and Secundino Hernández participated. And here’s a video of Selby documenting the artists’ creative process.
Also see: 26 Reasons Why We're Blown Away By The Food And Drink Of Spain
ADVERTISEMENT
May is
Food Republic's
Grilling Month
Throughout May we will be offering wall-to-wall grilling coverage including grilling tips, gear advice and interviews with immortal Grilling Gods.
Grilling Month Giveaway
All month we're giving away an amazing lineup of grilling-related items. Come back every few days to enter and win.
Enter the Contest »
Now if only we could translate the dang website
With the right tip, end up with drinks on the house
They're tough, wear their seeds on the outside
Win this great assortment of 11 grilling items
Alcohol, check. Chocolate, check. Life is good.
11 countries, one common and painful problem
Vietnamese noodle soup, it’s what’s for breakfast
Fun Guinness facts straight from the tap. Sláinte!
ADVERTISEMENT
