Here's One Solution To Fast-Food Packaging
No need to control yourself. Devour this sandwich without removing the wrapper. That's what the text on the outside packaging reads for the Brazilian-based burger chain, Bob's. To underscore the point that the franchise's fast food is really that hard to resist, Bob's created a marketing campaign featuring rice-paper wrappers that are indeed devourable. For anyone who's not into delayed gratification, well then, you've found your burger joint.
Beyond the notion of irresistible foodstuffs, the edible packaging did spare Mother Earth the extra waste during the campaign's limited run, which is certainly something to consider in terms of longer-term sustainability initiatives. But then again, if the protective outside wrapper is something you eat as well, then is it really serving its purpose?
That's "No need to control yourself. Devour this sandwich without removing the wrapper" in Portuguese[/caption]
No need to control yourself. Devour this sandwich without removing the wrapper. That's what the text on the outside packaging reads for the Brazilian-based burger chain, Bob's. To underscore the point that the franchise's fast food is really that hard to resist, Bob's created a marketing campaign featuring rice-paper wrappers that are indeed devourable. For anyone who's not into delayed gratification, well then, you've found your burger joint.