2024 Super Bowl Food Commercials Ranked From Worst To Best

Super Bowl LVIII pitted the Kansas City Chiefs against the San Francisco 49ers. Or, as we imagined it, the Kansas City BBQs versus the Sourdough Bread Bowls. (Dough! There's always next year, Bread Bowls.) But, who really went home with the Vince Lombardi trophy? Any commercial with food in it, and we're ranking them all from worst to first based on creative genius, execution, celebrity star-struckness, which snacks are yummier, feelings, and hungriness. (AKA, the gold standard of rankery.)

We've come to expect a few rules of play. There will always be celebrity cameos. There will also be tear-jerkers, dad jokes, sweet sentimentality, and brands trying to relate to football. For 2024, we also saw loads of audience participation in the form of, oh, running around wearing a Miller Lite jersey and trying to get people to scan the code on your chest. If that doesn't work up an appetite, we don't know what does. We've got Oreos, M&M's, Bud Light, Drumstick, Nerds, Pizza Hut, Uber Eats, and even yogurt, people. Hop on the Coors Light Chill Train — here's how we got our Super Bowl snack on!

Starry lemon lime soda is running some game on the Coca-Cola Sprite market, replacing PepsiCo's former offering, Sierra Mist (whoever she is), in the puckery citrus department. But, while we love the disruptor vibe, we didn't love this gruelingly phoned-in production. It seemed like no one wanted to make this ad. Not even the animated mascots named Lem and Lime. (See? Even the names are snoozy.) 

The animated lemon and lime characters who were dating Ice Spice (and also wearing each other's skins?) kissed Spice on the cheek and offered boring quips when Spice's ex (an actual human) burst into tears at the sight of Spice getting cozy with two pieces of fruit. We haven't sipped Starry ourselves, but we don't really drink plain Sprite, either. Despite being about fresh, effervescent soda, mad lame jokes made this one land like a ton of lemon-lime bricks.

Dunkin' played the long game, setting up a star-studded Super Bowl spot with their biggest influencer fangirl, Charli D'Amelio, playing opposite Ben Affleck's aspiring, middle-aged, donut-based rap persona. Of course, we were going to see Jennifer Lopez and Matt Damon, as well (and Fat Joe because it's freakin' Fat Joe).

The DunKings band featured Tom Brady on keys and Affleck performing super-cheese boy band moves for his real -ife wife, Lopez, who sat behind the mixing board during her own recording session. Affleck appears to be Dunkin's No. 1 self-inflicted punching bag, and Damon threw out a few good burns as the reluctant BFF. The moral of the story is that Dunkin' doesn't need a Super Bowl commercial. This seemed like trying too hard when we're already obsessed with the brand from coast to coast.

Full disclosure: We hate the M&M's characters. They've been around since the 1950s? Mars! You're actively hurting us with these doofs. M&M's served up a fantasy where there's a Super Bowl ring consolation prize for Big Game losers. Legendary icons of the NFL Dan Marino, Bruce Smith, and Terrell Owens (who all missed out on a Super Bowl ring at least once) made appearances — along with occasional Oscar-snub-ee Scarlet Johansson — and science explained how diamonds are made from peanut butter. (What?!)

We can't budge on our seething distaste for these animated candies, but we also f***ing love peanut butter. For that reason alone, M&M's didn't completely land in the trash.

Poppi brings us decidedly Gen-Z soda branding that boasts mindful ingredients without the junk (read: sugar and chemicals) of the old brands. The ad feels fresh while also feeling beta. There's neon red lighting. We're into it. In the spot, fans of Poppi wear colorful wireless sunglasses, long neon nails, face piercings, and vintage fashion. It's as if a Poppi perfume commercial and "Poppi" the movie had a baby, and we're watching it take its first steps. It's as much the Poppi aesthetic as it is the actual drink. We're hypnotized by all of it.

Poppi comes in a zillion flavors, such as watermelon, grape, doc pop, orange, and cherry limeade. The "Shark Tank" success story owes it all to great marketing, a blend with less cane sugar than average, and a much sweeter campaign than most.

After a highly suspenseful Nerds Candy teaser campaign featuring influencer Addison Rae teaching a "mystery student" how to dance, we finally witnessed the flawless performance. And, it starred a gummy squish character covered in Nerds, bringing Nerds Gummy Clusters to life. Yikes.

It was supposed to be cute, but with a different musical track, this candy monster could have played a terrifying supervillain in "Ghostbusters." The spot marked Nerds Candy's debut commercial at any Super Bowl, ever. It's probably because we only ever see Nerds when they're part of a mix of Halloween candy, or if someone else got a king-sized box at the movies. Either way, Rae played it way too dimply-cute in the final edit as the proud dance instructor. We're off to search eBay for a nuclear accelerator and proton pack to capture this Gummy Cluster once and for all.

Super Bowl chips-blazer Doritos came in hot with an ad for its Dinamita line, which debuted in 2012 and jacked the Takis concept (born in Mexico, 1999), and repackaged it as a much bigger branded ode to the O.G.

The spot starred actors Jenna Ortega and Danny Ramirez, plus "abuelas" Dina and Mita, who may be old but 1,000% have not lost their fire for spicy corn snacks. It all played out as the classic commercial caper where the last bag of Doritos Dinamita sticks was pursued over myriad obstacles and somehow remained uncrushed. The magic of cinema.

We love us some Doritos. But, we kind of miss the days when Doritos ads blew our freakin' minds with their genius-level creativity. (Probably before everyone had a phone and was making Doritos ads themselves.) Ugh. Just pass the Cool Ranch, por favor.

In Popeyes' first Big Game commercial, actor Ken Jeong was frozen alive in 1972 — back when the chain first opened — so that he could be unfrozen when the brand finally put wings on the menu. Super Bowl Sunday 2024 was indeed that day. Of course, Jeong's character was curious about what other advancements had been made since the '70s.

He took on modern technological terrors like scooters, floor-cleaning robots, designer dogs, fanny packs, self-driving cars, massage chairs, and a swarm of drone deliveries. It was a delightful tour of scientific marvels. Whether they took us forward or backward ... TBD.

We would watch Jeong doing his comedic thing for hours. Especially when he's trying to eat a saucy chicken wing while violently vibrating on a massage chair and singing, "Love that chicken from Popeyes."

Soccer fans' heads may have exploded when Lionel Messi — legendary fútbol star — appeared on behalf of the biggest American "football" event. For Michelob Ultra's 2024 Super Bowl ad Messi ordered draft Ultra's at a beach bar when the keg got kicked. As the bartender fetched another, Messi joined a beach soccer pickup game, schooling literally everyone with his moves. Dan Marino pitched in via his boat, and Jason Sudeikis commented from the sidelines. It all ended with Messi finally getting his hard-earned Michelob Ultra.

We appreciated an international sports icon getting some screen time during the Big Game. This spot had us feeling that there's nothing better than a warm, sunny day at the beach with an ice-cold Michelob Ultra.

This one lands here because Pringles are ... hot. We would watch Pringles go shopping for socks. Like, we loved Pringles in "Parks & Recreation," but then after Pringles worked out really hard and got ripped for Star-Lord in "Guardians of the Galaxy” ... total smoke show. Also, Chris Pratt stars in this, but whatever.

We watched the Pringles Super Bowl teaser enough times to equal to the length of a feature film. But, the final spot really sold the Chris-Pratt-looks-like-the-guy-on-the-Pringles-can thing. Was he the best choice for the part? Would Leonardo DiCaprio with glasses and a curly mustache be a closer match? We may never know. Oh — fans could also win $15,000 on the Pringles Instagram for posting a pic of anything resembling Mr. P (the Pringles mustache guy). That's some serious chip money.

Chocolate and peanut butter is the literal greatest combo in the history of ever times infinity. And, the only thing that could ever make it better is caramel. Reese's unveiled their new Reese's Caramel Big Cups to a cast of characters riding a roller coaster of emotions about the big news. They screamed "no!" at change, "yes" to caramel. "No" to releasing "a few," and "Yes!" to "a few million."

Don't worry — they're still making the usual cups. This is just a new thing with the caramel because it would be weird to add actual liquid gold. (Or, maybe ...? No, yeah, it would be weird.) Reese's launched their Caramel Big Cups (also in regular size) back in November 2023. But, does this third-wheel flavor deserve a spot with the classic duo? (We probs need to try another Caramel Big Cup while we think on it.)

Jeremy Renner is back! After surviving a snow plow accident in early 2023 that nearly killed him, Renner sang and danced his way through Silk's Super Bowl ad, making a smoothie without the blender lid, as well as coffee and pancakes — all with plant-based Silk "milk."

The ad featured his daughter, Ava Berlin, at the breakfast table and was maybe more sentimental than fans realized. Renner explained to Variety that during his recovery from a crushed jaw, among other things, he could only drink protein smoothies, which he made with Silk. We loved the pure joy emanating from this simple concept. And, we're glad these two are still sitting down to pancakes, whether they make them with Silk or not.

Why does mayonnaise need a Super Bowl ad? Especially one featuring a cat along with the mayo? (Don't mind us over here, just picturing cat hair in a glop of mayo.) Hellmann's 2024 Super Bowl ad rode the line between the "awareness" genre and straight-up entertainment — thankfully landing on the side of fun. Kate McKinnon teamed up with the talking "Mayo Cat" (who's really named Chipmunk) to advocate for eliminating food waste. For most fans of celebrity animals, the fact that the cat could say "mayo" and launched a gigantic and successful press tour probably reminded them of Tardar Sauce, aka, "Grumpy Cat." There was also a solid dig at fellow "SNL" alum Pete Davidson enjoying a brief relationship with Mayo Cat and heading for Splitsville shortly after. What was this ad about again?

Uber Eats brought us one of the most naturally funny Super Bowl campaigns. The concept here is that in order to remember one thing, you have to forget something else. And, the other thing in each of these scenarios was a doozy.

Tatted-up country music star Jason "Jelly Roll" DeFord forgot he has face tattoos. And, internationally hot power couple David and Victoria Beckham forgot the name of Victoria's former girl group, the Spice Girls. Jennifer Aniston forgot she ever worked with David Schwimmer on "Friends," Usher forgot he was headlining the Super Bowl halftime show, and a coworker forgot his pants (happily, he remembered his underwear). It was delightful to watch these celebs poke a little fun at themselves. Of course, no one forgot Uber Eats.

This is what Super Bowl beer ads are all about. The Budweiser Clydesdales' majestic prancing is like watching fighter jets buzz Allegiant Stadium. These beautiful creatures are fighting for America — and also beer. This Bud's for you!

The Clydesdales landed only a bit part in 2023's Super Bowl Budweiser spot. Fans demanded way more camera time for their beloved horses, and they certainly got it. This time, there was also an appearance by the yellow lab who, as a pup, bonded with the Clydesdales in Budweiser's Super Bowl 48 ad, a decade ago. We're not crying, you're crying. Ah, geez, now we're all crying. Budweiser sure isn't afraid to tug hard on those sentimental heartstrings. Here's an extra tissue just in case your team also got the M&M's "Comfort Ring" this year.