A battle of Don Julio tequila on a table.
Why Don Julio 1942 Tequila Is So Expensive

Don Julio is not on the list of the most inexpensive tequilas. A 750-milliliter bottle costs about $170, and the larger 1.75-liter bottle is worth over $415.

Don Julio 1942 spends two and a half years aging, and only three barrels are made each distilling cycle. It’s also a luxury product, resulting in a hefty price tag.

Don Julio 1942’s high price correlates to a special product with a nuanced and complex flavor. The aroma ranges from floral and fruity to caramelized and chocolatey.

Some online reviews of this tequila say it is well worth the cost, while others say it is tasty but somewhat overpriced.