By AUDREY ENJOLI
The Reason You Won't Hear Music While Shopping At Aldi
Aldi, the discount supermarket chain, is known for its straightforward, no-frills approach. This ethos is captured in its unofficial motto: "If it isn't necessary, we don't do it."
Unlike many other grocery stores, you won’t hear music while shopping at your local Aldi, making it easy to surmise that the chain deems music unnecessary, so they don’t play it.
By forgoing background music, the company not only avoids paying licensing fees associated with playing music in commercial settings, it also enhances shoppers' efficiency.
Studies have shown that background music can influence consumer behavior. For instance, the tempo and type of music played can impact shopping pace and spending patterns.
Aldi likely opts for silence to ensure customers don't linger inside for longer than necessary, which aligns with its mission to keep costs low and help shoppers spend less.