Since opening in 2017, Crumbl has created a cookie empire. Even with its roaring success, the business engages in an unconventional practice — it stays closed on Sundays.

On its LinkedIn profile, Crumbl stated that "[w]hile we know customers still want to buy cookies on Sundays, we believe there are more important things than just sales."

The post went on to explain that the main reason for the policy is that "Sunday is a dedicated day to our Crumbl Crew to be with their friends and families.”

Crumbl's co-founder and CEO Jason McGowan was questioned on Reddit and reiterated Crumbl's stance by stating that "[l]ife is more than just cookies and money."