Minute Maid frozen concentrate orange juice.
The Reason Orange Juice Concentrate Fell Off The Face Of The Earth

Orange juice concentrate is made by removing the liquid from fresh orange juice, creating a concentrate that was once affordable, accessible, and much easier to prepare.

The concentrate's heyday has long passed, mainly due to a lack of demand. American diet trends have fluctuated, and the words "from concentrate" became taboo during the 1990s.

Companies began selling orange juice in bottles and cartons labeled "not from concentrate," which was made possible thanks to developments in orange juice production.

Once the convenience of liquid OJ took hold, it was game over for frozen concentrate. With this focus on bottled OJ, orange juice concentrate might go the way of the dodo bird.