A bottle of Johnnie Walker Blue Label whisky
The Reason Johnnie Walker Blue Is So Expensive
Johnnie Walker’s Blue Label whisky's high price is attributed to its scarcity and exceptional quality. Only one in every 10,000 casks meets the stringent Blue Label criteria.
Blue Label is crafted from a blend of whiskies aged between 28 to 60 years, which translates to wonderfully smooth and nuanced flavors but also a very limited supply.
During this lengthy aging process, a significant proportion of the whisky is lost to evaporation. Known as the "angel's share," this also reduces the availability of Blue Label.
Launched in 1992, at almost $150 a bottle, it remains one of the most sought-after whiskies in the world, having maintained its value over the years due to its quality and rarity.
Johnnie Walker has since introduced even pricier labels like King George V and The John Walker, yet Blue Label remains a premium choice for its complex flavors and craftsmanship.
Johnnie Walker's range ascends in quality and price from red through black, green, gold, platinum, and finally, blue. All save the final two are commonly sold for less than $100.