Even if you've sampled Froot Loops of different colors individually and been able to taste the difference, every loop actually tastes exactly the same regardless of its color.

The hoops have reportedly always tasted like orange, lemon, and cherry since the cereal’s 1959 debut, although the specific fruits referenced in advertising campaigns have varied.

However, Kellogg's says the flavor is a mix of lemon, lime, and orange. That said, no matter what the exact flavor profile is like, it’s the colors that actually confuse people.

That’s because color affects how humans experience taste and aroma. A food with a familiar taste but an unfamiliar color can be perceived as having a totally different flavor.