VICE’s recent profile of EDM legend Steve Aoki revealed the DJ’s penchant for baked goods. Cakes in particular. But not eating them — launching them into a crowd of frenzied dancing fans in the name of a good party.
Many of electronic music’s top performers are masters of audience engagement — just look at Swedish party kings Dada Life. Devotees dress up in foam banana costumes for what would already be a sweaty show. Get close enough to the stage and the DJs will personally spray you with bottles of champagne as a reward for your dedication. Aoki’s inspiration for caking people came from label-mate Autoerotique’s video for “Turn Up The Volume,” which features meticulously baked and decorated birthday cakes exploding all over their recipients. Very simply, at some point in his show Aoki hurls a sheet cake into the crowd with the force of a shot put. If you get hit, you’re the coolest person in the audience — (check out this frosty fella). He no longer uses chocolate cakes, however.
“People like having cake on them when it’s colorful or white… but not, like, black. It looks like dirt. Or shit.”
People will be people, and people like cake, which rocker Jack Antonoff discovered to great success. The frontman of indie-pop band fun., and more recently of solo act Bleachers, unveiled his new album art in the form of birthday cakes delivered to fans stuck in their offices on their birthdays. Today’s musicians are so pleasant! Not smashing guitars or sacrificing live animals, totally providing cake and champagne to pair with a nice beat drop. Reciting hot restaurant menus by heart. Let’s keep the trend going. Maybe Weird Al will jump in with a t-shirt cannon that launches 20-pound crofiteroles. That’s a cronut sliced in half, stuffed with ice cream and doused with chocolate sauce. You don’t want the audience to get bored.
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