“I ain’t gonna be gentle about it. Korea has some fucked-up pizzas,” writes Seoul food blogger and decade-long resident Joe McPherson. McPherson is a passionate supporter of Korean food and culture, having combed the city for the greatest (sometimes weirdest) culinary treasures. Here he spotted one of the strangest things in recent memories. OK, you’re going to have to follow us a bit here — if we were a Vox Media–owned site, it would take us like 24 cards to explain this thing.
In honor of the World Cup (in which South Korea has an outside shot at winning), American-owned fast food pizza operator Domino's has started selling a Churrasco Cheese Roll Pizza. Here's the logic. Churrasco is the South American style of grilling meats over an open flame. Pão de queijo is a cheese bread/puff sold throughout Brazil, where the World Cup is hosted this year. This pizza is a tribute to both food items — grilled steak and vegetables are topped with something called "snow cheese" (a combination of shredded mozzarella, cheddar and gouda) with puff-like pastries lining the perimeter. In the photo there’s a large pot of melted cheese that will presumably be dumped over the pie at some point. And we know what you’re thinking — this is some made-up Internet thing. Some kind of click-bait created by a sharp graphic designer. Wrong. THERE’S A TV COMMERCIAL.