The Imbiber

These Are The 5 Most Badass Booze Commercials Of All-Time

Colt 45, Jim Beam, Dos Equis compete for top spot
Jun 19, 2014 1:00 pm

It started sometime in the early 1980's—at least that's where it started for me—with Billy Dee Williams and Colt 45. "There are two rules to remember if you want to have a good time," he coos. "Rule #1: never run out of Colt 45. Rule #2: never forget rule… number… one." Allow me to introduce Rule #3 – never underestimate the impact of a great boozy ad campaign. From the moment I saw that commercial, I never have. Allow me to present The Five Most Badass Booze Commercials of All-Time.

On-Demand Booze Apps: A Terrible Idea, But The Time Might Be Now

Is an app for lazy drunks a sign of our generation?
May 29, 2014 11:00 am

The app-toting barbarians of Silicon Valley, having successfully wrested cab-hailing, hotel-booking and music-buying away from the real world are now trying to take away what I see as the last sliver of our humanity: in-person booze purchasing. Drizly, a mobile app that facilitates home delivery of alcohol, has secured millions in funding to finance its fast-paced expansion in major cities across the country. But The Imbiber has a way better idea for a drinking app, obviously.

Take A Powder: How Palcohol Almost Spelled The End For Society

Imagining our world with legal powdered alcohol
May 1, 2014 1:00 pm

My grandpa abided by a simple philosophy: leave well enough alone. I recently ran across a wonderful little crime against nature that would have sent him into the stratosphere. It's called Palcohol, and if grandpa had lived long enough to get wind of this crap, it would have been the thing that killed him. Read on.

Agave And AƱejo Walk Into A Bar...

Tequila drinking tips from a trip to Mexico
Apr 3, 2014 3:00 pm

If, on your visit to Mexico, you don’t want to look like a wide-eyed gringo who’d be fun to roll for his wallet (I prefer to project the air of a degenerate gringo who you might catch something from), there are three acceptable ways to drink tequila. All about not slamming it, after the jump.

Why Sommeliers Are The Haughtiest Hipsters In All Of Hoochville

Taking a close look at a different breed of hipster
Mar 6, 2014 3:00 pm

Let’s get one thing clear up front. Putting labels on people reduces them to a stereotype. It’s mean and it’s hurtful. So that’s why I don’t like putting labels on people. Rather, I love it. Read on for some of the labels I have applied recently, including an in-depth look at a sinister, secretive breed of hipster known as a sommelier.

Introducing The Liam Neeson Drinking Game

He will find you. And he will make you drink a lot.
Feb 20, 2014 3:00 pm

In my time so far on the planet I’ve uncovered two key coping mechanisms for dealing with life’s topsy-turvy twists and turns: strong drink and Liam Neeson, preferably in combination. I would like to share the details of a game with you now. To play, you will need a case of beer, a ridiculous amount of whiskey, a Netflix account and friends. Okay, then, let’s get to it...

Another Duck Dynasty Controversy is Brewing. Well, Fermenting.

Proposing a few (more) pop culture/wine crossovers
Jan 16, 2014 3:00 pm

As tacky as they may be, Dan Dunn is fine with these pop cultural phenomenon-themed wines. This is America, after all. Opportunistic branding is our birthright!  Here are a few no-brainers I’ve come up with. Diageo, I hope you’re taking notes.

On The Pappy Purloiner And Other Crimes Of A Boozy Nature

Some (drunks) call it the crime of the century
Oct 24, 2013 2:00 pm

In what some folks who probably enjoy alcohol just a wee bit too much are calling the crime of the century, 65 cases of coveted 20-year-old Pappy Van Winkle bourbon and 9 cases of 13-year-old rye were stolen recently from a warehouse in Frankfort, Kentucky. This got our columnist thinking a bit...

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