Over the past few years, Los Angeles’ new wave of style-conscious food trucks have become icons of this Southern California city as recognizable as the Hollywood sign. Enterprising, fantastically diverse, emblazoned with tattoo-like truck wraps, they mirror the crowds that follow them on the street, and on Twitter. It’s been a while since “gourmet taco” ceased to...
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Music Meets Food At Coachella
Friday kicks off the summer outdoor concert season with the massive three-day Coachella Valley Music and Arts Festival. Truth be told though, with this whole food is the new rock meme floating around—some may call it a cultural shift, though ...
Interview: Roy Choi
When we phoned Kogi boss Roy Choi he was driving up the Pacific Coast Highway from Venice Beach to Malibu, Medium Pimpin’ in a 2005 Honda Element. It’s a beautiful stretch of asphalt, and Choi—owner-operator of a fleet of Los Angeles Korean barbecue taco trucks and two stand-alone restaurants—is in high spirits. “I live 10...
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