protest

"What do Cheerios mean to you?" It seems like an innocent enough question, but when Cheerios maker General Mills posted the inquiry and encouraged responses through a Facebook app that even designed comments in the trademark font and color of the cereal brand, users flooded the page with comments that ranged from vitriolic to plaintive. General Mills, you see, supported the "No 0n 37" anti-labeling campaign in California, contributing a reported $1.1 to the cause to stop required labeling of GMOs in the state.