Heineken Steps Up Its Bottle Design Game At Arco Madrid Art Fair

Spanish designers rethink the iconic packaging
Feb 12, 2013 12:02 pm

Earlier today (the afternoon in Madrid), Heineken hosted a lunch with world-traveling cool-spaces photographer Todd Selby to help celebrate the release of some very out-of-the-box bottle designs.

Breaking News: James Bond Switches From Martinis to Heineken

Where's Bond now? On the side of a beer bottle.
Oct 15, 2012 4:31 pm

Heineken is the newest endorser of Skyfall, the 23rd Bond film! To honor the stylish secret agent, the brewing company has altered the look of their famous squat green bottles for the first time in 66 years. The updated look, called the "Star Bottle," is taller and slimmer with a grooved thumb grip for those of you who occasionally drop your weapon without being prompted.

Would You Drink Beer From A Square Bottle?

Heineken's Cube concept: call it a beer carton!
Aug 22, 2012 2:01 pm

While boxed wine almost inevitably ends up in a glass before reaching your lips, how would you feel about drinking your beer from a bottle that more closely resembles a single-serving milk carton? A new Heineken concept may let you find out.


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