cinco de mayo

In recent years, Cinco de Mayo has become a warmer, more colorful St. Paddy’s Day: an excuse for people to abandon their work stations and head for the nearest tequila bar, and for booze companies to push branded margaritas, shots and beer. But ask most marketers – or most Americans, for that matter – what Cinco de Mayo is and you’ll likely get this answer: um, Mexican Independence Day? Wrong! Read on for more information and for why I will not be getting wasted this 5th of May.

Happy Cinco de Mayo! If you haven't already woken up to a shot of tequila in bed (hey, some friends are better than others), may we make the following suggestion? Get some eggs, cheese, salsa and tortillas in there before you head off to the cantina and the world will be a lot better for it.

Perhaps, instead of celebrating Cinco de Mayo with tequila shots this year, you’ll consider sequestering yourself in the kitchen with a pile of chiles and chocolate to make a meal that really means something. OK, so maybe not instead of tequila. The two actually make quite the flavorful pair.