Drinking beer at professional sporting events has long been an expensive proposition. But the suds being sold at soccer stadiums during the 2016 UEFA European Championship in France this summer seem like a new low in concessionaire shortchanging.
According to London’s Metro, tournament attendees (especially the British ones) have been shocked to discover that the only beer for sale inside France’s stadiums is a paltry 0.5 percent alcohol by volume — that’s even weaker than a low-calorie American product like Budweiser Select.
The diluted brew is apparently intended to prevent soccer fans from getting too unruly during the prestigious competition.
The lower potency does not translate to lower prices, however. According to Metro, stadiums are selling the muted beverages for around seven euros — that’s almost $8 in U.S. currency.