Miami Chef Michael Schwartz Launches A Craft Beer
Here's a trend we can get behind: Popular local restaurant creates its own craft beer; it becomes popular with customers; the restaurant starts to bottle the beer and aims to increase distribution as demand increases. That's the trajectory of Michael's Genuine Home Brew, the year-old creation of chef Michael Schwartz and his team at Miami's Michael's Genuine Food and Drink. Next month, the American ale will be available across Florida, the 12-oz. bottles in four packs. With plans to grow the brand and distribute up the East Coast soon.
Here's an official statement from the folks at the Genuine Hospitality Group:
One year after putting his fresh, simple, and pure philosophy into a bottle and on-tap for the first time with Michael's Genuine Home Brew®, James Beard Award-winning chef Michael Schwartz is taking his classic American Ale regional beginning in October with new 12-ounce format 4-packs. The now officially trademarked beer is craft-brewed in Gadsden, Alabama by Back Forty Beer Company with brown rice and sugarcane, marking the first time Florida-grown ingredients have been used for the grain bill of a commercially-marketed beer. After a successful initial rollout on and off premise in the Florida market with 22-ounce bottles and draft, Schwartz is focusing on 12-ounce bottles available in 4-packs with an MSRP of $9.99. Home Brew is medium to light bodied with a citrusy sweetness, hint of floral hops and a dry finish, making it refreshingly sessionable and a perfect match for food.