This Wine Label Makes It Really Easy To Want To Empty The Bottle
A Spanish winery plays with optical illusions
Before you've even had your first sip of the stuff, here's a wine that will already have you seeing things. To highlight its youngest vintage Laltre, a 2012 blend of monastrell, merlot and garnacha grapes, the Catalan winery Lagravera recruited the Barcelona-based design firm Dorian to create a double-take-inducing label. And we'd say they pretty much nailed it (see below).
Not only does the right side up/upside down illustration set the young wine apart from Lagravera's other vintages and offerings, which have a more minimalist aesthetic, it's also cleverly emblematic of the duality of the wine's age and the time-honored techniques and methods that went into its production. Any way you look at it, thumbs up to this cool and relevant design concept.