Illy And Marcus Samuelsson To Launch GIVE HAPPilly Campaign This Week
In celebration of illy© MONOARABICA™ illy's first ever single origin coffee , illy and Chef Marcus Samuelsson, brand ambassador for MonoArabica, will launch the GIVE HAPPilly Coffee Amnesty program at the fifth annual Food Network New York City Wine & Food Festival presented by FOOD & WINE on Saturday, October 13th and Sunday, October 14th at the illy Park Welcome Center.
Start the Festival the right way – with coffee. Join Marcus Samuelsson at the illy Park Welcome Center's GIVE HAPPilly Coffee Amnesty and Discover Your Origin through an exploration of illy MonoArabica single origin coffees from Brazil, Guatemala and Ethiopia.
Simply bring your existing coffee to the illy Park Welcome Center's GIVE HAPPilly Coffee Amnesty in exchange for a complimentary can of illy MonoArabica. All unopened* coffee collected will be donated to the Food Bank For New York City.
"New Yorkers are passionate about their coffee and giving back to the community. GIVE HAPPilly Coffee Amnesty will allow coffee lovers the chance to bring in their coffee to be given to NYC homeless shelters in exchange for MonoArabica, illy's new single origin coffee." said Samuelsson. "I will be at the illy Park Welcome Center helping folks discover which MonoArabica – Brazil, Guatemala or Ethiopia – they are all about."
WHAT: Join Marcus Samuelsson at GIVE HAPPilly Coffee Amnesty and Discover Your Origin. Bring your coffee to the illy Park Welcome Center in exchange for a sample can of MonoArabica, illy's new single origin coffee. Unopened coffee collected will be distributed to the Food Bank For New York.
WHEN: Saturday, October 13 and Sunday, October 14, from 11AM – 7:00PM
Chef Marcus Samuelsson will be on site both days from 1:30PM – 3PM
WHERE: illy Park Welcome Center
Pier 57, West Side Hwy & West 15th Street

All opened coffee will be used as compost via Harlem Grown, a non-profit organization and partner of the NYC Parks Department and Department of Education through a variety of food advocacy and community agriculture organizations.
More information about the Food Network New York City Wine & Food Festival can be found at www.nycwff.org.