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Timur Salikhov, a Russian designer, has come up with a new kind of package for beer cans. He didn’t think it was necessary to “hide” what good beer looks like, and decided to showcase beer in all its glory on the outside of the can. Beer porn, anyone? The design has won multiple brand identity awards, but alas, the product does not yet exist. Some smart craft brewer should drop Salikhov a line and put this clever design to use. 

Check out the images below.