Recently I had the chance to travel to Riviera Nayarit, the 100 miles of coast from Puerto Vallarta to Playa Novilleros on Mexico’s Pacific coast. I attended the 17th Annual Festival Gourmet, sipped really good mezcal at a polo field and sort of didn’t ever fear for my safety. I skipped the resorts requiring neon wristbands and avoided running into any Los Zetas death squads or other narco-traffickers Americans tend to associate with a large percentage of the country’s 112 million. Hey Americans: Stop doing that.
I was also fortunate enough to visit a sleepy surf town called Sayulita, a mostly American and European ex-pat community living a boho-meets-Baja lifestyle that inspired instant jealously. Food is oftentimes the focus when livin’ la vida Mexicana, with Sayulita’s Friday morning farmer’s market serving as the town’s weekly Slow Foods–like meet-up. Here’s a tour of the farmer’s market and some of the surrounding food landmarks.