Today, the United States Agency for International Development (USAID) announced a new effort to aid famine victims in the Horn of Africa: FWD Day. The mission of FWD Day is straightforward: get 13.3 million FWDs (posts, tweets, etc) out today to spread the word about the ongoing humanitarian crisis. Why 13.3 million? FWD day aims to get one FWD out for all of the 13.3 million people affected by the drought and resulting famine.
According to USAID, 52% of Americans are unaware that there is currently a crisis in the Horn of Africa. With FWD Day, USAID hopes to reach that 52% through social media in order to raise awareness and relief funds for the drought victims.
Below are five ways to participate in FWD Day:
- Use #FWD hash-tag when tweeting about the crisis
- Share updates from the USAID Facebook page
- Tell people about www.usaid.gov/FWD.
- Text “GIVE” to 777444 to donate $10 to a group of 8 NGOs working in the Horn of Africa.
- Go to USAID’s YouTube channel and upload your own FWD call to action.